Whether or not you trust reviews on the Net, it’s pretty difficult to avoid them on some shopping sites. For example, reading acneticin reviews might lead readers to be overly optimistic about the product.
While avoiding the good reviews might lead readers to judge the product as totally useless. One recent suggestion I heard: avoid the best/worst of reviews in each category and read the more general reviews, the qualified recommendations as they may be more genuine than the others.
Also, look for corroborating trends in complaints/qualities to see whether people are talking about one off problems or general ‘issues’.
What other tips do you have for checking out reviews? Share one!